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ARTICLES AND BOOK CHAPTERS
This article examines recent innovations in how television audiences are measured, paying particular attention to the industry’s growing efforts to utilize the large bodies of data generated through social media platforms – a paradigm of research known as Big Data. Although Big Data is considered by many in the television industry to be a more veracious model of audience research, this essay uses boyd and Crawford’s (2011) polemical ‘Six Provocations of Big Data’ to problematize and interrogate this prevailing industrial consensus.
This chapter (re)evaluates Raymond Williams' notion of "flow" in light of the development of online television. Through a case study of Hulu.com, it considers the economic logics of broadcast and online TV and how these different models give rise to different forms of brevity and television ephemera.
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1st May 2015